Agriculture Marketing

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Course Duration3 months
Learning FormatFlexible Learning
Course Fee£ 125 GBP

Course Overview

Agricultural Marketing plays a vital role in connecting farm production with consumer demand, ensuring sustainability for farmers, agri-businesses, and the rural economy. This comprehensive, live online course provides in-depth understanding of how agricultural products move through markets, how pricing and branding are shaped, and how digital tools are transforming traditional agri-marketing systems. Learners will explore a wide range of topics including agricultural market structures, supply chain logistics, export-import processes, commodity pricing, and promotional strategies. Real-world case studies and a final capstone project will prepare learners to contribute effectively to the agri-business sector or develop entrepreneurial marketing solutions for the global food market.

Course Curriculum

5 lessons
48 hours

Module 1: Introduction to Agricultural Marketing

6 Hours

An overview of the fundamentals of agricultural marketing, its role in economic development, and the key stakeholders involved in the marketing of agricultural products.

Module 2: Agricultural Market Structures and Functions

6 Hours

Explores the various types of agricultural markets, their structural dynamics, and the essential functions such as grading, packaging, and distribution.

Module 3: Pricing and Market Intelligence

6 Hours

Focuses on the factors influencing agricultural pricing, market forecasting, and the use of market intelligence systems to support informed decision-making.

Module 4: Agricultural Marketing Channels and Intermediaries

6 Hours

Examines the pathways through which agricultural products move from producers to consumers, and the roles played by intermediaries and marketing organizations.

Module 5: Storage, Transportation, and Infrastructure

4 Hours

Analyzes the logistical components critical to marketing, including storage solutions, transportation networks, and infrastructural challenges and opportunities.

Module 6: Promotion and Branding in Agriculture

6 Hours

Covers strategies for promoting and branding agricultural products, including packaging, labeling, certification, and participation in domestic and international markets.

Module 7: Digital Tools and Innovations in Agri-Marketing

6 Hours

Introduces digital platforms, ICT tools, and emerging technologies like blockchain that are transforming agricultural marketing and enhancing market access.

Module 8: Capstone Project and Marketing Plan Presentation

6 Hours

Students will develop and present a comprehensive marketing plan for an agricultural product, applying the concepts and strategies learned throughout the course.

Skills Covered

• Market Analysis and Consumer Research
• Agricultural Value Chain Management
• Commodity Pricing and Trading
• Export & Import Regulations
• Supply Chain and Logistics
• Branding and Promotion Strategies
• Policy Interpretation and Implementation
• Digital Agri-Marketing Tools

Why join this program?

• Learn from experienced professionals in agriculture and marketing.
• • Gain practical insights from real-world UK and global case studies.
• Stay up to date with current agricultural policies and market reforms.
• Explore entrepreneurship and export opportunities in agri-business.
• Build market-relevant skills for government, NGOs, and private sectors.

Course Objectives/key Features

• Industry-recognised certificate from London Technology College
• Flexible and accessible learning tailored for professionals.
• Project-based assessments with real-world relevance.
• Access to expert mentorship and career guidance.
• Hands-on training with modern digital marketing tools.
• Lifetime access to course materials for ongoing learning.

Learning Outcomes

By the end of this course, learners will be able to:

• Understand the structure and functions of agricultural markets.
• Analyse pricing mechanisms and market policy implications.
• Develop effective marketing strategies for agri-products.
• Apply digital platforms and analytics for smarter marketing
• Navigate trade/export processes and global market access.
• Create innovative marketing solutions for rural and global agriculture.

Why Choose London Technology College?

• Open to All – Whether you're brand new or brushing up your skills, our courses are designed to meet you where you are.
• Practical Approach – Learn by doing, with hands-on exercises that reflect real-world office tasks.
• Experienced Tutors – Our instructors bring real industry know-how and a passion for teaching.
• Certificate of Completion – Add an accredited certificate to your CV or LinkedIn profile to boost your job prospects.
• Flexible Learning Options – Study at your own pace, from anywhere in the world. Ideal for working professionals and international students seeking flexibility without compromising quality.
• Job-Ready Skills – Get trained in tools and techniques that employers actually look for.
• Support That Stays With You – Need help? Our team is here from start to finish—no question is too small.
• Learn at Your Own Pace – Take your time or move quickly—the course is designed to adapt to your needs.
• Hands-On Projects – Put your skills into action with tasks like reports, spreadsheets, resumes, and more

Certificate of Completion

On completing the course, learners will receive a professional Certificate in Agricultural Marketing issued by London Technology College. This certification confirms your expertise in marketing agricultural products, value chain development, and application of digital tools in modern agribusiness strategies.

Earn Your Agricultural Marketing Certificate:

• Industry-recognised certificate from London Technology College.
• Practical training using real case studies and tools.
• In-demand skills in price discovery, branding, and export marketing.
• Career-ready training for roles in agri-business, rural development, NGOs, or trade