International Business And Digital Marketing
- Course Duration3 months
- Learning FormatFlexible Learning
- Course Fee£ 125 GBP
Course Overview
The International Business & Digital Marketing course at London Technology College is designed to prepare ambitious learners for careers at the intersection of global commerce and digital strategy. Whether you’re a future entrepreneur, digital marketer, or global strategist, this course gives you the foundational knowledge and practical tools to thrive in today's interconnected markets. Through hands-on projects, case studies, and real-world simulations, you'll master how international businesses operate and how digital platforms drive global growth. From SEO to cross-border e-commerce and cross-cultural branding, this course is your Launchpad to international success.
Course Curriculum
- Overview of global business environment, international trade theories, and cross-cultural management fundamentals.
- Modes of entering international markets: exporting, franchising, joint ventures, and wholly owned subsidiaries.
- Understanding international laws, trade agreements, tariffs, and political-economic factors impacting global business.
- Core digital marketing concepts and channels with focus on international applications.
- Adapting marketing strategies for diverse cultures, languages, and consumer behaviors across countries.
- Techniques for optimizing websites and running paid campaigns targeting international audiences.
- Leveraging region-specific platforms and customizing content for global engagement.
- Setting up cross-border e-commerce operations, international payment gateways, currency considerations, and logistics.
- Tools and metrics for tracking digital marketing effectiveness across multiple countries and regions.
10 Hours
- Students develop a digital marketing strategy for launching a product/service in an international market, addressing cultural, regulatory, and technological challenges.
Skills Covered
- • International market analysis
- • SEO and paid advertising (PPC)
- • Social media strategy & content creation
- • Cross-cultural communication
- • E-commerce and payment integration
- • Analytics and data interpretation
- • Brand positioning for global markets
- • Digital strategy and campaign planning
Why join this program?
- • Gain both international business and digital marketing expertise.
- • Work on real-world case studies and a capstone project.
- • Learn tools used by industry leaders .
- • Position yourself for careers in international marketing, business development, and digital entrepreneurship.
- • Get mentorship and job support for global roles.
Course Objectives/key Features
- • Globally recognized certificate from London Technology College.
- • 100% online with live and recorded sessions.
- • Hands-on digital tools and analytics training.
- • Real-world global business case studies.
- • Lifetime access to course materials.
- • Career support: CV, LinkedIn, and job prep.
Learning Outcomes
By the end of this course, learners will be able to:- • Analyze and evaluate global business environments.
- • Identify and implement international market entry strategies.
- • Plan and execute digital marketing campaigns across borders.
- • Adapt brand messaging for different cultures and regions.
- • Use tools like Google Ads, Analytics, Meta Suite, and SEO platforms.
- • Develop an international marketing strategy from scratch.
Why Choose London Technology College?
- • Open to All – Whether you're brand new or brushing up your skills, our courses are designed to meet you where you are.
- • Practical Approach – Learn by doing, with hands-on exercises that reflect real-world office tasks.
- • Experienced Tutors – Our instructors bring real industry know-how and a passion for teaching.
- • Certificate of Completion – Add an accredited certificate to your CV or LinkedIn profile to boost your job prospects.
- • Flexible Learning Options – Study at your own pace, from anywhere in the world. Ideal for working professionals and international students seeking flexibility without compromising quality.
- • Job-Ready Skills – Get trained in tools and techniques that employers actually look for.
- • Support That Stays With You – Need help? Our team is here from start to finish—no question is too small.
- • Learn at Your Own Pace – Take your time or move quickly—the course is designed to adapt to your needs.
- • Hands-On Projects – Put your skills into action with tasks like reports, spreadsheets, resumes, and more
Certificate of Completion
Upon completing all course modules and the capstone project, you’ll receive a Certificate of Completion in International Business & Digital Marketing from London Technology College. This certificate confirms your ability to plan, launch, and evaluate international business strategies and digital campaigns.
Earn Your Certificate in International Business And Digital Marketing:
- • Recognized by UK and international employers.
- • Backed by project-based assessments.
- • Enhance your CV, LinkedIn profile, or freelancer portfolio.
- • Show tangible skills with real case studies and campaign experience.
Frequently Asked Questions (FAQs)
Ideal for marketing professionals, business students, entrepreneurs, and those entering global markets.
No. The course starts with foundational concepts and moves to advanced strategies.
Yes, including Google Ads, Meta Business Suite, Canva, and more.
Yes. You’ll receive guidance on building your CV, LinkedIn profile, and preparing for interviews.
Yes. Issued by London Technology College, it is respected in both UK and international job markets.
Absolutely. This course is 100% online and accessible worldwide.