Digital Marketing And Ecommerce Fundamentals.

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Course Duration3 months
Learning FormatFlexible Learning
Course Fee£ 125 GBP

Course Overview

Break into the digital economy with confidence through our Digital Marketing & E-Commerce Fundamentals course. Whether you're launching a business, joining a startup, or building a career in marketing, this course gives you a practical, hands-on foundation in digital strategy, online selling, customer acquisition, and retention. With real-world projects and access to industry tools, learners will set up and optimise their own online store, drive traffic using paid and organic methods, and measure performance using analytics. By the end of the program, you’ll have the skills to design, launch, and grow e-commerce campaigns that convert.

Course Curriculum

5 lessons 48 hours

Module 1: Introduction to Digital Marketing & E-Commerce

4 Hours

Overview of digital marketing and e-commerce concepts, trends, and business models. Understanding the online customer journey.

Module 2: Setting Up an E-Commerce Store

6 Hours

Basics of creating an online store using platforms like Shopify, WooCommerce, or Magento. Product listing, payment gateways, and store customization.

Module 3: Website Optimization and UX for E-Commerce

4 Hours

Importance of user experience (UX), website design, mobile responsiveness, and site speed for online stores. Optimizing checkout flows.

Module 4: Search Engine Optimization (SEO) for E-Commerce

4 Hours

SEO basics focused on e-commerce: keyword research, product page optimization, metadata, and link-building strategies.

Module 5: Paid Advertising & SEM for E-Commerce

6 Hours

Introduction to Google Ads, Facebook Ads, and other PPC campaigns to drive traffic to online stores. Campaign setup, targeting, and budget management.

Module 6: Social Media Marketing for E-Commerce

4 Hours

Using social media platforms for brand building and sales. Content strategies, influencer marketing, and paid social ads.

Module 7: Email Marketing & Customer Retention

4 Hours

Building email lists, creating automated email campaigns, newsletters, and loyalty programs to increase repeat purchases.

Module 8: Analytics & Performance Tracking

8 Hours

Using Google Analytics, Facebook Insights, and e-commerce dashboards to track sales, customer behavior, and marketing ROI.

Module 9: Payment Systems, Security & Legal Issues

4 Hours

Overview of payment gateways, SSL certificates, data privacy, consumer protection laws, and fraud prevention in e-commerce.

Module 10: Capstone Project

8 Hours

Students design and launch a mini e-commerce campaign including setting up a store, running ads, and presenting performance results

Skills Covered

• E-commerce store setup and management
• SEO, SEM, and paid media strategy
• Email marketing and automation
• Social media advertising and engagement
• Analytics and performance tracking
• Conversion rate optimisation
• UX design and mobile optimisation
• Legal and security best practices in online commerce

Why join this program?

• Learn practical, job-ready digital marketing and e-commerce skills.
• Work on a real-world campaign with live tools and platforms.
• Build and launch your own online store from scratch.
• Receive personalised instructor feedback on your projects.
• Ideal for aspiring entrepreneurs, marketers, and business owners.
• Gain confidence with essential software and industry workflows.

Course Objectives/key Features

• Project-based learning with guided assignments.
• Live expert-led sessions with downloadable resources.
• Access to recommended free and paid tools.
• Capstone project to showcase your applied skills.
• Certificate of completion recognised across the industry.
• Lifetime access to course content and updates.
• Flexible self-paced learning with support.

Learning Outcomes

By the end of this course, learners will be able to:

• Build, customise, and manage an online store.
• Develop SEO strategies for product visibility.
• Launch and manage paid advertising campaigns.
• Optimise user experience and conversion rates.
• Track KPIs and measure ROI using analytics.
• Execute email marketing and customer retention strategies.
• Ensure secure and compliant e-commerce operations.
• Present a professional digital marketing campaign with live results.

Why Choose London Technology College?

• Open to All – Whether you're brand new or brushing up your skills, our courses are designed to meet you where you are.
• Practical Approach – Learn by doing, with hands-on exercises that reflect real-world office tasks.
• Experienced Tutors – Our instructors bring real industry know-how and a passion for teaching.
• Certificate of Completion – Add an accredited certificate to your CV or LinkedIn profile to boost your job prospects.
• Flexible Learning Options – Study at your own pace, from anywhere in the world. Ideal for working professionals and international students seeking flexibility without compromising quality.
• Job-Ready Skills – Get trained in tools and techniques that employers actually look for.
• Support That Stays With You – Need help? Our team is here from start to finish—no question is too small.
• Learn at Your Own Pace – Take your time or move quickly—the course is designed to adapt to your needs.
• Hands-On Projects – Put your skills into action with tasks like reports, spreadsheets, resumes, and more

Certificate of Completion

Upon completion, learners will receive a Certificate of Completion from London Technology College, affirming their ability to manage digital marketing campaigns and run e-commerce operations with real-world relevance.

Earn Your Certificate in Digital Marketing And Ecommerce Fundamentals:

• Receive an industry-respected certificate for career advancement.
• Showcase your campaign project and online store to employers or investors
• Prove your expertise in digital marketing and online selling.